Don’t Leave Money On The Table: Reselling SD-WAN

The market for software-defined wide-area networks (SD-WAN) is expanding rapidly, and carriers are already taking notice. By providing simpler, more robust SD-WAN solutions for their clients, managed service providers (MSPs) have an opportunity to build more trust with their clients and gain access to this growing slice of technology spend.

The SD-Wan Market Is Growing Rapidly

​The global market for SD-WAN was 1.9 billion United States dollars (USD) in 2020. By 2025, that market is expected to grow to 8.4 billion USD. Over this period, those projections show an average compound annual growth rate (CAGR) of 34.5%. That’s a lot of tech spend that your clients will be looking to allocate in the near future.

SD-WAN owes its rising popularity to several converging telecommunication trends. The growing need for enterprise-grade mobility solutions demands sophisticated network solutions that are secure and scalable. An increase in high-quality video calls, cloud computing applications, and internet of things (IoT) devices are leading to the need for network traffic solutions that can handle a range of traffic sources with different priorities and bandwidth requirements.

The utility of SD-WAN reached a new high when COVID drove a rapid increase in remote work including working while traveling. Companies are seeking out more advanced networking solutions to securely and efficiently handle this ever-evolving ecosystem. SD-WAN’s versatility and ease-of-use make it a critical component in that set of solutions.

Why Your Clients Need SD-WAN

• Reduces network downtime: Even the most reliable network connection can experience an outage, leading to lost revenue and frustrated customers. SD-WAN allows for redundancy from diverse network connections to prevent downtime and simplify network failovers.
• Prioritizes critical traffic: When all traffic is treated equally, you risk crucial services suffering because of spikes in low-importance application usage. SD-WAN is capable of handing complex network prioritization with ease, including bandwidth-intensive content like high-quality video calls.
• Simplifies network management: SD-WAN solutions like SteadyNet automate much of the complexity associated with network management and provides easy network monitoring tools.
• Enhances network security: Cybersecurity is a critical concern, especially for companies undergoing a digital transformation. SD-WAN can be implemented as zero trust architecture, providing a level of security that surpasses simple firewalls and VPNs.

MSPs Can Offer a Better SD-WAN Solution

SD-WAN is only as effective as its integration with existing network infrastructure. Carriers can offer SD-WAN to businesses, but they can’t provide seamless solutions. Instead, their solutions are often overly complicated, making maintenance and support a nightmare.

MSPs are better equipped to understand the company’s unique needs and to build a solution that both fits those needs and integrates harmoniously into their existing network environment. Since MSPs can standardize SD-WAN setups, they are also in a better position to offer ongoing support to their clients.

Getting Started as an SD-WAN Reseller

Demand for SD-WAN is not going away. Digital transformations, remote work, and the need for more advanced mobility solutions will only drive more companies to look for better, simpler, more secure network solutions.

If your clients are looking for SD-WAN, you are in the perfect position to provide it, and SteadyNet is here to help. Our SD-WAN reseller guide will walk you through evaluating whether SD-WAN is a fit for your clients and how to add it to your technology suite.